They're not users, they're not customers, they’re not clients, or partners, they're people. Messy humans, with issues far greater than "I'd best get this report done".

They’re humans that don’t need to be talked to like idiots. The world isn’t all sunshine and rainbows. They don’t need to be manipulated, told that if they just buy "this thing" their life will be complete.

This is just a ride. And I’d much rather make it the best ride than trick them into thinking it is.

So I'm building products that reflect that. Cultural mirrors. Things that make the invisible visible. Design that centers people, not conversion rates.

This game is broken.
I’m making a new one.

Wanna play?